About the Event

Road to a Million gives participating parks another reason to engage with guests and encourage them to explore more of Queensland. This webinar will show you how to make the most of the campaign at your park.

Join Paul Buckwell from Trekabout Marketing for a practical discussion on promoting your participation and getting value from the campaign materials provided to members.

We'll cover:

• How the campaign works and how to explain it simply to guests.
• Where to use campaign materials across reception, guest communications and social media.
• Tips for helping your team confidently mention the campaign in everyday conversations.
• Ideas for encouraging longer stays and promoting local experiences, including opportunities for regional and remote parks.
• Practical steps your park can take before launch, with plenty of time for questions.

Road to a Million is delivered by the Caravan Industry Association of Australia. The campaign runs from 1 November 2026 to 31 March 2027.

This session is designed for park owners, managers, front office team members and anyone responsible for marketing. Whether your materials are already on display or still sitting in the box, you'll leave with practical ideas and clear actions to help your park get more from the campaign.

Free for all Park Members of your State Association.

Event Speakers

Event Sponsors